A web designer works on the appearance, layout, and, in some cases,
content of a website. Appearance, for instance, relates to the colors,
font, and images used. Layout refers to how information is structured and
categorized. A good web design is easy to use, aesthetically pleasing, and
suits the user group and brand of the website. Many webpages are designed
with a focus on simplicity so that no extraneous information and functionality
that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience,
removing as many potential points of user frustration as possible is a critical
consideration.

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